Social advertizing in Russian Federation makes us better
Social promotion is not so popular in Russia as it can seem. Even lots of years ago social advertizing took significant place in our life. All Russians who lived in Soviet times remember social posters and video spots where ideas of responsibility were declared. The following texts were so much popular: “Save Soviet nature, it’s our motherhood”, “Matches are not toys for children” etc. All those social ads were sponsored by SU government and made by governmental institutions. Nowadays everything has changed and we can find lots different social advertising which is sponsored by official government, non-governmental organizations and private persons. Lots of money is spent every week on different social campaigns which are supported by popular media campaigns with movie spots, social posters, texts etc.
A lot of international organizations work on the territory of Russian Federation and many social ads from different countries can ve found now in Russia. I am sure that it is really great as we have a unique opportunity to use best Ameriacan experience in the field of social advertising as our own traditions in this field are very weak but we have a great deal of thoughts and creative PR specialists who can make all them true. That’s why different contests of social promotion are so popular today in former Soviet Union and lots of professional advertizing agencies took an active part in such kind of competitions and if you enter YouTube you can search for lots of social spots created by the leading Russian firms but usually the visualization of social problems leaves much to be desired. Still there are quite a lot of popular social ads on tobacco addiction and other problems. But of course, we should always remember about the current situation in the country and the main difficulties which the government has to solve. One of such problems is demographic decrease as too many people die in Russian Federation and they understand that they should force people to give more births. As an example of social advertizing which concentrated on demographic problems we can state on social posters which were placed in Moscow subway with a woman with 3 boys on her knees. This post gives more questions rather than gives replys as there is no guy on this poster and the woman looks sad.
I think that social advertizing in Russian Federation just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.